Most of the Kingsman products in use today have been sold under other brand names. That changed in 1996 when the company established its own distribution network and introduced its own name to a market that was acquainted with its products but not with the Kingsman name.
At the same time, the company committed to being more than the best manufacturer in the business - it also wanted to be the best marketer. To the Reyher family and the executive members of the company, that means stable agreements with quality servicing dealers. At Kingsman, there's no interest in becoming the largest volume producer but rather the one that provides the highest level of long-term satisfaction for consumers, dealers and distributors alike. Each has the right to expect pride and a reasonable level of exclusivity in their choice of Kingsman as their appliance manufacturer.
So, you won't find the Kingsman name in a do-it-yourself discount store. An established dealer can be confident that the dealership's identification with the Kingsman brand will be respected throughout a reasonable trading radius.